Lani Evans

Lani Evans

You’d be forgiven for thinking that Lani Evans was New Zealand’s own Superwoman. She heads the Vodafone New Zealand Foundation, co-chairs Thankyou Charitable Trust, chairs Thankyou Payroll and is on the committee for the JR McKenzie Trust’s Peter McKenzie Project. Not to mention being involved in the first all-female traverse of the South Island, proposing to her partner at the end of the 100km Oxfam Trailwalker and fighting the crime of wastefulness through dumpster diving – plus being an amazing 1% donor and Future 50 member. Phew!

James Bushell

James Bushell

Inspired by the possibility of making someone’s life better gets Motif’s Director and One Percent’s Chair, James Bushell, out of bed each day. A fan of millenials and their conscientious decision-making (go millenials!) and a member of the crew that sailed a vaka unassisted to Bougainville and back searching for sustainable cocoa beans for Wellington Chocolate Factory, James is pretty proud he hasn’t scared his family and friends away, yet.

Julian Moller

Julian Moller

Julian Moller is a self-proclaimed nerd and known here at One Percent as ‘The Wizard’. From Opoho, Dunedin, Julian grew up exploring the ’burbs with his brothers, building huts in the bush and playing touch down at the local park. Nowadays, he works his magic as a programmer and developer at 1000minds, dabbles in a bit of craft beer brewing with his mates (they’ve called themselves 1000Brews – shout out to the Occasional Brewer) and is our much-valued volunteer tech support wiz.

Be Open

Be Open

One of the reasons the gender pay gap continues to exist is that it lives in our silence and our uncomfortable relationship with our salaries. We don’t like to talk about money. While the statistics show there is a gender pay gap that hasn’t changed much in the last decade, individually many of us don’t know if we are paid fairly. And many organisations don’t know if they have a gender pay gap or not.

Be Human

Be Human

To be human is to be on a journey – in Samoan, faigamalaga. A journey to discover your own kaupapa, and to find ways to live it out. At DCM, we talk about picking up the paddle – ki te hoe. For me, that’s a journey to becoming and to being my best self. We call the people we work with taumai, meaning ‘to settle’. You could say that to be human is to be on a journey to a place where you are settled, where your wairua (in Samoan, agaga) is settled.

Don't Worry, Be Happy

Don't Worry, Be Happy

What is happiness? A perfect sunset? A mansion on the hill? A dog walking on its hind legs? It’s the question that lingers in our minds when we consider which job to take, what to have for lunch and the sort of person we should spend the rest of our lives with. But do any of us have the answer? Sigmund Freud was not convinced and insisted that ‘the pursuit of happiness is a doomed quest.’ Fortunately, it seems that few of us agree.

Meet Joe Bloggs: A tidy Kiwi?

Meet Joe Bloggs: A tidy Kiwi?

Joe Bloggs may be a tidy Kiwi, but ‘tidy’ is not the kind of Kiwi that New Zealand needs right now. It’s fine to keep rubbish off the streets, but the real problem is the amount of plastic being used and thrown away on a daily basis. Let’s have a look then, at some of the very real facts about single use plastics (or SUPs). Joe would be horrified to learn, for example, that of the 322 metric tonnes of plastic produced each year worldwide, only 14 percent are recycled. Or that every year, New Zealanders go through enough plastic bottles to fill 700 jumbo jets.

Mike & Mandy: Behind the scenes

Mike & Mandy: Behind the scenes

Have you ever wondered just how easy it really is to give 1%? Well we pitched a video brief to global boutique production company Sweetshop, they sent it out to their directors and the incredible Louis Sutherland came back with this gem of a script called ‘Mike & Mandy’. This pro-bono video campaign blew our minds! Here’s a wee sneaky look behind-the-scenes with director and fellow Wellingtonian, Louis Sutherland.

Unf*ck the world: Over a cuppa tea

Unf*ck the world: Over a cuppa tea

In true Kiwi fashion, over a hot cup of tea, we sat down with two of New Zealand’s most fascinating people to discuss the state of the world around us, what the future looks like and what matters most. Melissa Clark-Reynolds (ONZM) is a digital strategist, technological entrepreneur and Future 50 donor of ours. Sarah Longbottom (MNZM) is the founder and former executive director of Ngā Rangatahi Toa. Smart, successful and more than a little bit rock ‘n’ roll, Melissa and Sarah share with us four key areas to help unf*ck the world.

Good Stuff Doing Good Things

Honeywrap was inspired by nature and a passion for making a difference by reducing the amount of plastic on the planet. We absolutely love using them, plus a portion of profits from this limited edition foodwrap above go towards our partner charity Sustainable Coastlines.

Nisa is an underwear label that aims to help refugee women from the bottom up. Their underwear is lovingly sewn by women from a refugee background in a sunny studio in Wellington.

TWICE is a podcast produced out of the BizDojo in Wellington that is well worth getting your headphones tuned into. It focuses on entrepreneurially-minded people striving to make society a better place for everyone and we love it!

BLUE is a cinematic song for our oceans; beautiful, intimate and grand. Fearlessly truth-telling, yet passionately hopeful. See this film and you will want to rise up with the waves.” Yep, the quote from the website says it all, this film is a MUST see. or rent on iTunes

Thankyou is a social enterprise that commits 100% of profit from their products to help end global poverty. In nine years, Thankyou has given over $5.8 million to projects in 20 countries.  Were excited to see them recently launch here in NZ.

Grab a Collective tee or singlet at

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12 Directives To Make A Better World

– With Ben Hurley –

Who doesn’t love an article with bullet points? You feel as though you’re reading something a lot faster than usual, consuming the text like a rabid, literate dog. Also, if directives are itemised into, say, 12 easily digestible chunks, you know where you are and how much you have to go. It’s worked for Alcoholics Anonymous for years so why not me?

1. Stay Positive. Constantly saying things like “the world is a terrible place” and “humans are the worst” isn’t helping anyone and just makes us all feel defeated. Sure, we might be in a bit of a mess but we have always been in some sort of mess. History documents some of the worst examples of human nature: war, slavery, cruelty and Limp Bizkit, but we have to hope that things will get better. I believe we are learning from our mistakes. You wouldn’t describe humans as ‘gifted’ learners but we are getting there, slowly.

2. Don’t wear shoes if you don’t have to – it’s the most acceptable form of public nudity. Everyone is a happier person when they are barefoot on sand or fresh cut grass.

3. In traffic, let other cars in. I know we are a competitive sporting nation but you’re not going to ‘win’ at traffic. Leave a gap and let them go in before you. They aren’t beating you – they’re in the same crappy commute as you.

4. Do things rather than have things. Travel, walk, jump, see, listen and feel. If the world is going to get better, don’t you want to experience it? Besides, you really don’t need another lamp.

5. Stop arguing on social media. Don’t get me wrong, the potential for social media for creating a better world is incredible, it’s just that we seem to be getting distracted by squabbling with each other. No one has ever made a decent argument in 140 characters so don’t bother. Send a message to an old friend instead.

6. Get every nation on earth into cricket. No two cricket-playing countries have ever gone to war with each other. Fact!

7. Create. Knit a jumper, cook a meal, build a spice rack, record a podcast, write a haiku. The ability to create sets humans apart from the other animals. There’s nothing like the feeling of standing back and looking at a thing well made.

8. Get the jerk chicken roll from Bird on a Wire. This is absolutely not a paid plug. It’s just an amazing sandwich that is so good it has the potential to create world peace.

9. Be a low level superhero. The old adage “bad things happen when good people do nothing” is a saying for a reason. You’d be amazed at how much impact someone saying “Hey. Stop that please!” (in your best school teacher voice) has.

10. Never stop learning. Especially about the other people in the world. Today I learnt that Ethiopia follows a calendar that is seven years behind ours. I’m going to go there and relive my late 20s.

11. Don’t wear pants if you don’t have to. It’s a less acceptable form of public nudity than the shoes one (see number two) but the same thing applies for sand and grass.

12. Don’t be a dick. You know who you are. Stop it.

13. Always do more than people expect.

Thank this generous fella at

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Good Stuff Doing Good Things

Organic Dynamic exist to offer NZ surfers environmentally friendly board options. They take 100% locally recycled EPS foam and combine it with locally grown timber to produce boards and blanks for the local surfers and shapers.

Be Human Tees have been on our to-do list for a very long time and to be honest, we've only printed the odd one or two. So it's time to see who would be keen to buy a tee and rep the Collective. Guys and girls tees are available with amazing typography by our friend Erin Ellis. Head to the link below to let us know if you are keen to get your hands on one!

Simplicity are an online, nonprofit KiwiSaver plan that only charges members what their account costs to manage, nothing more. They donate thousands to local charities and are taking a totally fresh approach to KiwiSaver, we love it!

The Saviour by HELL Pizza is NZ's healthiest pizza. Rated to a 4 star health rating, you can sit back and enjoy the gluten free sprouted seed base, avocadoes and more, knowing that you can maybe put that gym session off for one more day.

Sustainable Coastlines have opened The Flagship Education Centre in Auckland's Wynyard Quarter. The venue is available to hire for events, education and training and the best part is that it is FREE for not for profit organisations!

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Janette Searle

Janette Searle grew up tearing around Cannons Creek doing 15 things at once. She channelled that energy into being an organiser of anything and everything for TVNZ, but eventually she chucked in the screen life and got interested in the health sector. Now she is using her organising powers to provide spare medical supplies and equipment to people who need them.

I grew up in Cannons Creek, Porirua, wearing out my jandals on skateboards, screaming around with a group of kids that would have made the United Nations envious of our diversity. I had a strong sense of belonging, a passion for adventure, and friends who accepted that I liked to do 15 things at once, all the time. My childhood gave me a sense of being well-loved for who I was and a belief that I could do anything I put my mind to.

When I left study the first time I worked at TVNZ and spent 17 years managing screen productions. My early career honed my ability to organise pretty much anything you can imagine. Need 10 dwarves and some 15ft palm trees in a field in Te Awamutu? Give me a call.

This is the foundation from which I launched Take My Hands. It kind of happened accidentally on purpose over a chance meeting and a cup of tea at a conference, followed by a boring night on the telly – as well as an overwhelming desire to see if I could do something I knew nothing about.

That first project involved collecting artificial limbs and sending them to an organisation in Pakistan that worked with people in desperate need. Now Take My Hands collects and collates medical equipment that will no longer be used in New Zealand, but is still very usable, and redistributes it to organisations working with people in need in the Asia-Pacific region.

Part of our purpose involves minimising waste by using spare capacity. So that’s diverting equipment from landfill and using spare space in warehouses, trucks, containers and ships to store and transport equipment. This is obviously a huge win for us and our recipients, but it’s also a win for our amazing partner organisations, like New Zealand Post Global Logistics and PBT Transport, among others. It’s a low-cost way to contribute to a high-value impact, and make a real difference for those most in need. And that’s a story their customers and stakeholders love and will invest in.

We are very focused on the people at the end of our supply chain, and their challenges are real. I’ve had chance to visit hospitals and local clinics in Fiji. Without exception, all the staff I met were passionate about their communities and the people they served, and they showed impressive resilience and commitment, despite working with severely limited resources, broken equipment or no equipment at all.

When the closest doctor is a 200km boat ride away, you can appreciate the difficulty of accessing healthcare. Life with a disability can be incredibly tough at the best of times but when you factor in cultural stigma and social isolation, the flow-on effects can include mental health problems and disconnected communities.

So the equipment we send really does make a difference. Hospital beds improve recovery time and reduce in infection, drip poles prevent someone having to stand holding medication bags for hours, and crutches and wheelchairs mean mobility. Artificial limbs mean a return to school, work, community and life. It’s the ripple effect in action.

I believe that making a lasting and real difference, for instance in healthcare in the Pacific, takes a cross-sector approach. It needs governments, business, philanthropy, service providers and the communities themselves to work together to identify and contribute to the solutions. From there, the ripple effect will spread to better and more appropriate healthcare, and healthier, more sustainable communities. And I would like Take My Hands to use its knowledge and experience to play a role in that.

We all hate seeing good things go to waste. You can support the work of Take My Hands with a regular donation at

Words by Esther McLaren and Image by Tobias Kraus.

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Laura O'Connell Rapira

Laura O’Connell Rapira describes herself as a ‘possibilist’ these days, but her path in life has taken her from being a struggling teen in search of a tribe, to being Bloods, to being a mentor and a bit of a hippy. Now, in her role as director of ActionStation, she works on empowering New Zealanders to act collectively to make change possible.

I was born in Taranaki and later moved to West Auckland. My Mum and Dad are both one of eight kids, both Māori, and both grew up working class. The other thing my parents have in common is that their grandparents were the last in their whānau to speak Māori. This intergenerational loss (or theft) of identity was handed down to my parents, who handed it on to me.

When I got to high school, I was determined to find my tribe. In an effort to be cool, I became Bloods. I would wear red clothing head-to-toe, wag school and smoke weed. I found solace in music and used all my spare money to buy hip hop albums.

I was heading toward expulsion when two things happened. I was trained as a peer support mentor in a programme for issues of sexuality, body image, mental health etc. And then I went to my first ever music festival and saw Shapeshifter, The Black Seeds and others. For the first time, I was hearing music about life in the South Pacific by people that looked like me. I felt at one with myself – and other humans and nature – for the first time.

After that I decided I wanted to organise music events so I could give that feeling to others. I stopped being Bloods and became more of a hippy.

Now, at ActionStation, my job is to direct our members’ precious time and energy for maximum impact, whatever we’re doing. We are an independent community campaigning organisation, representing over 160,000 New Zealanders. Our platform empowers those people to act collectively on a range of issues through channels like petitions, mass emails, crowdfunded media campaigns, vigils, hikoi and more.

My role involves research, strategy development, fundraising, creative tactics, copywriting, volunteer management, field organising, analytics, campaigning and building relationships. We talk to experts about important issues and we talk to people with lived experience of those issues to better understand how policies impact everyday New Zealanders.

My other job is RockEnrol, which is a nonpartisan organisation using social media, music, art and events to engage young people in the political process. Politics is not set up to appeal to young people, and therefore our country is missing out on the creativity, vision and insight of hundreds of thousands of young people in political decision-making. Our goal is to reach and inspire the significant number of 18- to 29-year-olds who are not voting.

With those two jobs, I am very busy. I’m also pretty bad at saying no to other opportunities, so you’ll often find me teaching a workshop to young people on weekends. For me, the key to living a busy life is being organised and delegating effectively. When I’m not working, I hang out with my amazing girlfriend Gemma and our dog Franklin, and we go to the beach or walk in the forest.

Not everyone has to be like me and work six days a week fighting the good fight. Small, everyday choices, when amplified by the many, make a huge difference – for example, if every single person in Aotearoa planted one tree this weekend, we’d have 4.7 million more trees!

RockEnrol and ActionStation are in their startup phases, so some ‘sweat equity’ is required to get them to being self-sustainable, and to bring them to the point where we can employ more people. I believe in the mission of both organisations wholeheartedly and want to see them succeed. I also feel really lucky to work on what I love and to get paid for doing it, and I want to give that opportunity to others. 

Visit and back amazing campaigns for a better Aotearoa.

Words by Esther McLaren and Image by Magdalena Bisley.

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Oliver Vetter

Many years ago, Oliver Vetter got lost at sea. Rather than curing him of his lifelong obsession with the ocean, surviving that experience made him even more committed to life on and near the water. His passion has taken him from Wales to Hawai’i and now to Wellington’s south coast, where he teachers others how to care for and protect our marine ecosystem.

I grew up in Cardiff and found my love for the outdoors and the ocean just by being outside a lot as a kid. Tramping, cycling and camping were always what we did on holidays. I was pretty hyperactive and would bounce off the walls if I couldn't get outside, so I feel very lucky to have found that outlet at a young age.

My parents always cooked and grew much of their own food; they composted and didn't use single-use plastics. Not because they identified themselves as environmentalists, but because they appreciated quality and health.

Surfing was an extension of my love of the sea and it took my life in directions I never could have imagined. Through my teenage years I just wanted to earn money to travel. I think as a surfer in Wales you have to travel to stay sane.

I went surfing in Indonesia and got lost at sea – just drifting in a boat. Gently floating to shore two days after losing our engines instilled what I already knew – that life is fragile and to live it to the full.

I studied oceanography at university so I could continue to be near the ocean, and aged 22 I landed a dream job in Hawai’i. Through waka ama, surfing and diving, I deepened my love and respect for the sea.

I stayed in Hawai’i for 13 years, during which time I did my Master’s and got a job in coral reef research. But the main issues facing the coral reefs almost all stem from climate change and pollution. At Sustainable Coastlines in Wellington, I work to educate people about those underlying causes. I talk about global issues and offer local, everyday solutions, as well as providing the tools and motivation to make a difference, however small.

We focus on beach clean-ups in summer and waterway planting in winter. We go into schools and organisations and educate people, and then we follow up with clean-ups and planting.

We spend a lot of time working with kids, who respond incredibly well to our programmes. We focus on solutions but we don’t sugar-coat the problems, and I think they appreciate that honesty. I believe young kids have an innate love for the outdoors but it's conditioned out of them through modern comforts and disposable lifestyles. It's our job as adults to keep that fire going.

What I love about our beach clean-ups is seeing people get excited about picking up rubbish! They are on the beach and actually seeing the issues for themselves. It can be sobering but it is also good to be doing something about it, and to be opening people’s eyes to the issue.

We as a society are pretty addicted to single-use plastics. I would like to see a future where these are phased out altogether, barring essentials like medical packaging. The true cost of plastics should be reflected in the price. A water bottle designed to be used once but that lasts essentially forever has a huge cost, both environmentally and economically.

Sustainable Coastlines makes a conscious effort not to deliver its message in a way that alienates others. If we only engage people who identify as environmentalists we'll never clean up the waterways – ‘environmentalists’ aren't polluting. We need to engage people on a one-to-one level throughout society. In my experience everyone wants to do the right thing, so we offer simple solutions and focus on positivity, motivation and fun!

Help Sustainable Coastlines get its message to thousands more Kiwis with a regular donation at

Words by Esther McLaren and Image by Pat Shepherd.

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Be Open – Guy Ryan

Imagine for a moment…you’re expecting your first child. It’s exciting and scary. You’ve been flatting for 10+ years and finally found the dream flat. The flatties are great, but with the baby on the way you can’t stay. Cutting down to one income will be tough too, won’t it?

I founded Inspiring Stories at the ripe age of 24, with the big bold vision to see all young New Zealanders unleash their potential to change the world. For the past six years this has been me, I’ve poured my heart and soul into it. It's been an incredible adventure, and I absolutely love it, but it certainly hasn’t been smooth sailing.

We’ve built some fantastic programmes and partnerships, worked with more than 6000 young New Zealanders and worked in every region nationwide. Our alumni have gone on to win international youth leadership awards, been shortlisted for the Young New Zealander of the Year Award and represented our nation on the world stage.

From the outside our work looks pretty shiny – mostly because my background is in design and marketing, not because we’ve had big budgets. In fact, in six years I think we’ve probably spent a grand total of $10k on design, marketing and web development.

We’ve nearly been bankrupt twice – the first in 2014, when we took a risk to get our first-time Live the Dream programme off the ground.

It was amazing. I don’t regret it, but at the same time a couple of things didn’t line up. We were rock-bottom and red-lining for three months, had to shrink the team to just me and had to shift out of the office. Most people would have walked away. I couldn’t, I believed in the vision too much.

Six months later our Festival for the Future event attracted 400+ attendees, Live the Dream ran in two cities, and I was awarded Young New Zealander of the Year. That same week we found out we’d won a contestable chunk of government funding through the youth enterprise fund to scale up our two flagship programmes. And scale up we did. Our Festival doubled in size, we replicated Live the Dream to run in three cities over summer and built a new programme for young people in some of New Zealand’s most marginalized communities – Future Leaders.

While the government stepped up, other funders stepped back. At the end of 2016 it became evident that the youth enterprise fund wasn’t going to roll over – a $200,000 hole in the budget, and once again we faced huge uncertainty. This time, as per the opening paragraph, I’d just found out I was about to become a father. Boom!

Despite programme growth and clear impact for the young people we worked with, we had an extremely difficult end to 2016. We faced huge uncertainty and had to let most of our team go. With the exception of my amazing wife Michelle, I don’t think I really shared the full extent of this with anyone. We were on the edge of a knife; it was one of the hardest times of my life.

In search of solutions we quickly built three new business arms – the speaker bureau, the recruitment agency and the creative agency – all on less than $1000. The idea was that these could build on our strengths, generate much-needed revenue for the Inspiring Stories Trust and create better outcomes for young New Zealanders. We put the call out and went from looming insolvency to getting more than a dozen paying clients on board in a month. It kept us alive just long enough to get back on our feet.

Now we’re humming. Our commercial arms provide 100% of the profit to help support and expand our youth development programmes. If anything the experience has made us stronger. We’ve got the best millennial-led team in the country, and we’re now gearing up to support 2000 young New Zealanders to attend this year’s Festival for the Future.

Sometimes, from the darkest of times, remarkable things can happen. And here’s the best part of all – I’ve become a father. Our little boy, Finn, is now three months old.

Guy Ryan is CEO of Inspiring Stories, which is building a movement of young New Zealanders who can and will change the world. Support their movement with your 1% at

Words by Guy Ryan and Illustration by Natasha Vermeulen.

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