The Generosity Journal is a freely distributed print and online publication, created by One Percent Collective with the incredible support of Goodfolk and a host of generous contributors. The publication features inspiration and interviews from the worlds of business, charity, social enterprise and the arts. 

One Percent Collective is a charity that exists to inspire generosity and to simplify the idea of regular giving to causes we care about. You can join the Collective to support our charities here or if you have ideas for content or would like to be a sponsor, please email us here, thank you!

Issue two Editor's Note

I am so excited to bring you the long-awaited second issue of The Generosity Journal; the first of three issues we’ll be releasing in 2016. 

Lots has been happening in the One Percent Collective world during the past year. We celebrated our 3rd birthday with The Black Seeds, The Nudge and hundreds of our supporters. We have six new partner charities you can support with your 1% and so far your donations have collectively helped us raise close to a quarter of a million dollars!

Our crew has expanded to a whopping two people, with Reuben Harcourt joining us as ‘Head of Digital’. While our day-to-day crew stays small, we are honoured to have the kind support of our Future 50, our sponsors, volunteers, mentors and businesses who all believe in the 1% ethos and support us to pass 100% of your donations on to our partner charities.

Taking care of our communities and this world is a responsibility we all must step up to. Getting to share the stories of individuals and organisations who have generosity and social responsibility at their core is truly an honour for me and for everyone involved in creating The Generosity Journal.

We hope you enjoy the publication and are inspired in some way to help us push the generosity movement here in Aotearoa.


Editor / Chief Doer of Things
at One Percent Collective

Say hello to the creators and contributors behind the scenes of The Generosity Journal.

Goodfolk is an independent creative agency based on K Road in Auckland. Working in all areas from brand strategy to tactical delivery, online to offline and illustration to events, Goodfolk has literally brought their name to the game, by generously providing the pro bono art direction for The Generosity Journal.

Sean Duffell is a Wellington-based graphic artist who is well known for his large abstract murals inspired by NZ flora, fauna, insects and reptiles. We are honoured to have Sean’s vibrant mural adorn our cover.

Jd Nodder is a long-time supporter of One Percent Collective who has brought her writing and publishing skills to the table as sub-editor of The Generosity Journal.

Rebekah White is a journalist and editor who took time out of her hectic schedule to talk to Blake Mycoskie, the founder of TOMS Shoes about his ‘one for one’ model.

Toby Morris is an Auckland-based cartoonist, illustrator and music nerd. Toby’s Pencilsword series on The Wireless has reached millions worldwide and opened our eyes to incredibly important issues in Aotearoa. 

Jordan Stent is a self-proclaimed traveller who calls Auckland home. He is known for documenting his wondrous journeys around our beautiful country and kindly gave his time to photograph Jamie McDell in her favourite surroundings.

Larissa McMillan is a multi-talented creative whose writing skills shaped our ‘Good Work’ interviews.

Words can't express how grateful we are to all the contributors, supporters and sponsors who have helped bring The Generosity Journal to life. Their generosity inspires us each and every day, thank you!